3. Resume Oasis

Or How to Write Resumes that Reach

In this section you will...

  • learn that resumes are marketing documents, not your life story
  • learn how to organize and format your resume so you get instant interviews
  • write content that sells your knowledge and skills effectively so that you can negotiate a higher salary

         

Step 1: Understanding What Resumes Actually Do

[back to top]

Merlin asked Arthur to consider the following thought experiment:

Let's imagine you own a company, and you are very busy and don't have time to meet with everyone who applies for a job you posted. Okay, probably you would want a screening tool, right? Voila! Here's an idea! Why not have people write out their skills on a piece of paper so you can look it over at your convenience? Employers could then use this piece of paper like puzzle pieces to see if they can match your skills to their needs—employers, after all, are trying to find the best fit. Additionally, the puzzle pieces that do not fit can just be discarded. And thus the first resume was born—also known as a way employers can weed people out in their selection process.

Grim.

But now let's turn this around. Knowing how bad other people’s resumes are, by writing a good one, you will instantly stand out. So how do you write a good one, then?

The most important thing to understand is that resumes are marketing documents, not a life history. They are like a movie trailer trying to get you to go see a movie. You want enough information to entice the employer, but not so much that the employer feels overwhelmed. A good resume is just to get your foot in the door for an interview—that’s all.

So how long should a resume be? No more than 2 pages if you are a corporate executive, doctor, lawyer, or engineer. For everyone else, 1 page. In most cases, your resume should be no longer than 1 page. This makes resume writing extremely difficult, but you will get many more job interviews if you follow this guideline.

REMEMBER, GOOD RESUMES GET YOU JOB INTERVIEWS, NOT JOBS. THEY ARE A TOOL TO GET YOUR FOOT IN THE DOOR. THE JOB INTERVIEW IS WHERE YOU ELABORATE, NOT THE RESUME.

 

Step 2: Understanding the Elements of a Resume

[back to top]

A resume is a marketing document, a movie trailer that sells why your skills are relevant to the company. However, there are elements that most employers expect to see. The order of the elements listed below is the industry standard for what most employers expect to see. But resumes are very dynamic. Don’t be afraid to rearrange your resume if you think that your education, for example, helps sell you more than your work history. Below is the standard structure for a resume.

 

Standard Structure of a Resume

  • Contact Information
  • Summary Statement
  • Skills
  • Work Experience
  • Education

 

 

Contact Information

How they get in touch with you. This information must be accurate. Unprofessional emails should not be used, like sexysally@gmail.com. Also, only use one phone number—preferably your cell phone.

 

Summary Statement (also known as Career Profile, Summary of Qualifications, or Profile)

Your 30 Second Commercial goes here. Talk about your length of experience, the Job Title, and any specific relevant skills that the employer would be most interested in seeing. Then take your 3 greatest hits—or the 3 things you are most proud of—from your Work History and put them up here.

 

Skills

Here you add 6 – 9 specific “buzz-words” from the job posting. Using the same words from the job posting will set off light bulbs in the employer’s mind that say—Yes! This is what I’m looking for! Also, if a computer is used to filter through resumes, using these buzzwords will lead to a higher ranked resume. Employers do not even look at low ranked resumes, but having a high ranked resume means you will get an interview.

Relevant Work Experience

In this section you list your last 10 years of employment, starting with your most recent job. Underneath each job you list accomplishments that you are most proud of. Remember, companies hire people to make money, save money, or improve customer service. Talking about how you can do one of those (or all three depending on the job) will really make your resume stand out. An acronym that captures all these points nicely is RAN™.

  • Relevance
  • Accomplishments
  • Numbers

Everything in the Work History should be Relevant to the job posting. Everything. Take a targeted, focused approach. Also, think about what you did that you’re really proud of—Accomplishments. Lastly, use Numbers to justify your accomplishments. Do some quick multiplication. Make educated guesses on how many sales per month and how much the average sale was and how much money you made the company per year. In other words, use 123s, $, and % to talk about your accomplishments.

 

 

Other Work Experience

Okay, so we know now that the resume should focus on what is RELEVANT to the job posting. But suppose the relevant jobs are interspersed with irrelevant jobs. Should we just cut the irrelevant jobs? The answer is “No!” Rather, create another section, called Other Work Experience, and dump any irrelevant jobs that fill in “time gaps” into this section. That way, we can focus on what is relevant while also preventing any time gaps in our resume that would raise red flags in the employer’s mind. Also, if you have been unemployed for longer than 6 months, you can put in volunteer work, education, or other activities in this section to eliminate large time gaps. For example, if you have been taking care of the children, you can put “Home Manager” in this section, and put your household name as the employer. In this section, all we put is the Job Title, Company Name, and Dates. Nothing else. That way, we can save space and focus on what matters—Relevant Work Experience.

Education

In this section you can discuss, like the Work Experience, anything in your studies that directly applies to the job posting. Keep in mind that Work Experience generally holds more value to employers than education—so always focus on Work Experience rather than Education if given the choice. Also, only list your GPA if it is 3.5 and above. The format for how you should write your degree and education goes like so:

Type of Degree, School, Date Graduated

If you believe that you might suffer from age discrimination because of an older graduation date, you can choose to leave the date off.

Optional Sections

  • Volunteer Work
  • Training and Certifications
  • Fellowships
  • Awards
  • Extracurricular Activities
  • Publications

Really anything goes—as long as it is directly related to the job posting. If you have been unemployed for more than 6 months, you can use these sections as well to fill in any time gaps. Anyway, onward!

Summary

  • The Elements of a Resume are:
    • Contact Information
    • Career Summary
    • Skills
    • Work Experience
    • Education
  • Also, a resume should: be Relevant to the job posting, show Accomplishments and results rather than just talk about duties, and justify those Accomplishments with Numbers—dollar signs $, percentage signs %, and numbers 123s

 

Step 3: Turning a Job Posting into a Resume

[back to top]

Arthur came back to the camp just in time to see Voltaire the vulture drop a letter from the sky, then fly off into the morning sunrise. Merlin opened the letter and showed it to Arthur—it was an official job posting for the dragon slaying position, delivered by carrion mail.

DragonSlayers.com Job Posting

 

 

Arthur's Resume, First Draft

 

Merlin explained that the job posting was necessary to write an effective resume. Arthur, very excited, went online and visited the company website for more information.  

He then got to work on the resume and came back 20 minutes later, looking very pleased and holding a freshly printed resume in his hoof.

 

Arthur was grinning triumphantly as he showed Merlin the resume. But Merlin, giving the resume one look, said, “No, no, no! This will not do at all, Arthur,” and crumpled the resume into a ball. Arthur watched in horror as Merlin threw the crumpled resume into the air, which ignited as Merlin waved his staff. “Hey!” exclaimed Arthur. “I worked hard on that!” Merlin smiled, reached into his robe, and revealed a beautiful new resume on high-quality papyrus. “Wow,” said Arthur. “How did you do that?” “It’s very simple, my boy,” smiled Merlin. “I call it Merlin Magic, a new word processing program I conjured that writes resumes automatically.” Merlin laughed. “Just kidding, just kidding. Anyone can do this, Arthur. Really. In fact, if you go to our Facebook page, you can download a FREE resume writing toolkit that will guide you through the process of writing a resume from scratch. That aside, though, let me teach you 3 principles that I used to improve yours.

 

 

 

 

Arthur's Resume, Final Draft

 

They are, in fact, the 3 most important principles of resume writing: RAN™.

  • Relevance
  • Accomplishments
  • Numbers

The #1 principle is Relevance. You need a job posting before you can write a resume. Once you have one, make sure that everything in the resume relates to the job posting. Anything that isn’t relevant should be cut.

The #2 principle is Accomplishments. Duties are average. It doesn’t get someone excited to meet you. For example, rather than saying you were king, you need to explain WHY you were such a splendid king. There are bad kings and good kings after all, right? Talk about results.

The #3 principle is that you need to quantify your Accomplishments with Numbers. Don’t just say you slew dragons; talk about how many you slew and how much better you were compared to the competition. Use the word “approximately” if you don’t know exactly. In short, use $, %, and 123s as much as you can. Don’t spell out numbers like your 5th grade teacher taught you. Use actual 123s. They stand out.

 

 

 

 

Summary

  • Don’t talk negatively about yourself or your last employer in your resume; leave explanations for why you left the job for the interview
  • Each job posting should have a specific, targeted resume written for it
  • Use RAN™ when writing your resume:
  • Is this content RELEVANT for what the employer wants?
  • Do you make yourself shine with ACCOMPLISHMENTS . . . or do you just list generic, boring duties? In other words, talk about results
  • Do you use NUMBERS to give evidence for your Accomplishments? Do you talk about the results and how much money you made for the company how much money you saved?
  • Use $, %, and 123s—don’t write the numbers out like one, two, and three; symbols and numbers make you stand out

     

Well, that’s really all there is to it. To get started, go ahead and go to our Facebook page, download the free content, and secure your next interview.

Summary of Summaries
  • Resumes are marketing documents written to target a specific job posting, not your life story.
  • How long should a resume be? No more than 2 pages if you are a corporate executive, lawyer, doctor, or engineer. For everyone else, stick to 1 page.
  • The industry standard for a resume’s structure is
    • Contact Information
    • Career Profile
    • Skills
    • Work Experience
    • Education
  • Create an Other Work Experience section to keep the resume relevant but eliminate time gaps
  • If you have been unemployed for longer than 6 months, fill in time gaps with volunteer work and
    education
  • Put “Home Manager” if you have been staying home taking care of the children
  • Avoid mentioning anything negative in your resume—leave explanations for the job interview
  • First select a job posting that you are qualified for as a guide on what to put in your resume—rather than trying to guess what the employer might want to see, talk about accomplishments and duties that directly relate to the job posting
  • Write content that sells your knowledge and skills effectively using RAN™: Relevance, Accomplishments, and Numbers
  • Is the resume Relevant? Do you focus on Accomplishments rather than duties? Are you using Numbers to justify your Accomplishments?
  • Visit our Facebook page for the free resume writing toolkit that, to help you get started, includes the following:
    • resume templates
    • a step-by-step guide on how to use Microsoft Word to write a resume from scratch
    • a questionnaire that will help you write strong content
    • a checklist to make sure you do not forget anything important
    • a grammar guide

 

         

    

 

 

 

 

Previous: How to Search for Jobs                                                                                                           Next: How to Write a Cover Letter


BONUS!

Add us as a friend on Facebook at facebook.com/girafferesume and, for free, download a resume toolkit that includes what you need to get started on your resume.

 

ALERT

The most important thing to understand is that resumes are marketing documents, not a life history. They are like a movie trailer trying to get you to go see a movie. You want enough information to entice the employer, but not so much that the employer feels overwhelmed. A good resume is just to get your foot in the door for an interview—that’s all.

 

MERLIN DEFINES “RESUME” AS

A marketing document that is used to get an employer excited to meet you. It is not your life story. It is a concise, well-targeted message to a specific employer, relating your qualifications to the employer’s specific requirements in the job posting.

 

STRUCTURING YOUR RESUME

  • Contact Information
  • Summary Statement
  • Skills
  • Work History
  • Education

 



ALERT

Buzzwords from the job posting placed in the Skills section will help you beat computer filters and lead to a higher ranked resume. Employers read higher ranked resumes first and do not even look at low ranked resumes.

 

TIP

Following RAN—RELEVANT, ACCOMPLISHMENTS, AND NUMBERS—will help you write a resume that will lead to a job interview. Also, using RAN will allow you to negotiate a higher salary.

 





























































































































































CHALLENGE

Find and explain all of the errors in Arthur’s resume and get a 20% discount for our resume writing services. Email us at arthur@girafferesume.com





































TIP

Go to our Facebook page and download our free resume writing toolkit, which includes resume templates, a
step-by-step guide on how to use Microsoft Word to write a resume from scratch, a questionnaire that will help you write strong content, a checklist to make sure you do not forget anything important, and a grammar guide.